Meet the founder

Founder Story

Brooke was born and raised in La Jolla, and she has a deep connection with nature. She is at the beach every day, and the ocean is where she is happiest. The food she cooks comes from the same place she does, a stretch of San Diego coast where the produce is grown down the road and the people reading labels at the market are her neighbors.

Her food philosophy came out of her own body before it came out of any kitchen. She spent years eating vegan, following what she had been told was the cleanest way to eat, and she watched her health decline on it. The turning point came when she stopped following the rules she had been handed and started learning to cook for herself, clean animal proteins back on the plate alongside the vegetables, wild-caught fish, pasture-raised eggs, grass-fed and finished meats. Her energy came back. Long-running issues resolved. That lived experience, not a trend, is why every Salt + Soil menu carries both clean omnivorous and clean vegan options instead of picking a side. She respects every way of eating, and she will not pretend that plant-only is the only way to eat clean.

She trained the way a lot of real chefs do, by cooking her way through the world. Years of travel and studying with chefs in different countries gave her what no single institution could, an eye for regional technique and an instinct for real flavor she earned rather than inherited. During COVID she started cooking healthy meals for close friends and family, running it as a side hustle while she waitressed, already knowing she wanted to make it the real thing.

The real thing arrived when she and Gio joined forces, two people who had both always wanted to build something of their own and turned out to be the missing halves of one business. Brooke owns the kitchen entirely, the culinary direction, the recipe development, the weekly menu, the sourcing relationships, and the customized cooking for private chef clients with restrictions other services will not touch. She treats a complex list of dietary needs as a problem worth solving well, which is why people who had given up on being cooked for trust her with it.

The kitchen runs on one standard. Nothing leaves it that she would not serve at her own table, and if a dish is merely fine it does not go out the door. Restaurant-grade taste and presentation is the floor every week, on food that happens to be clean and filling. Healthy was never supposed to mean a smaller plate and more willpower, and her meals are built so a customer finishes satisfied rather than still hungry and proud of it.

Off the clock she is outside, at the beach, playing volleyball, back in the ocean she grew up in. She still cooks at home for herself and Gio most nights, almost always working on something new, and the meal that lands at your doorstep every week started as something she wanted to eat herself.

Gio was born and raised in La Jolla, and he is still in the water most mornings, out surfing daily before the workday starts. He came up on this coast, and it is the same coast Salt + Soil cooks for.

Before Salt + Soil, he had already done what he set out to do. He left a conventional path on purpose, worked in sustainability tech, and traveled around the world for several years. Then a testicular cancer diagnosis stopped the life he was building and made him ask what he was building it for. That is where the road to Salt + Soil really starts. The diagnosis turned "food is medicine" from a phrase he had heard into the way he ate, moved, and made decisions every day after, held as a way of living rather than a promise about any outcome.

When he was laid off from sustainability tech, the second realization landed. He did not want to build anyone else's company again, and he did not want to build one that said one thing and did another. He wanted to build a company that kept its word, and he went in certain of two things, that food is the foundation of a well-lived life, and that doing right by people is good business rather than a cost to it.

The company arrived when he and Brooke joined forces, two people who had both always wanted to build something of their own and turned out to be the missing halves of one business. Brooke owns the kitchen. Gio runs everything around it, the strategy, the finances, the marketing, and the operations that let her cook without interruption. He is in charge of how the company operates and the entire customer experience.

That behavior is the part he cares about most. One kitchen in one city, cooked and delivered fresh every week, instead of food that ships across the country before it reaches a table. Sustainability is central to every decision Giovanni makes: a tree planted with every order; compostable packaging; and a bag return-and-reuse program. None of it is marketing to him. It is the company keeping the promises it made, which is the whole reason he wanted to build one in the first place.

He has spoken to local business and founder communities about building a company this way, including a talk to 150 people at The Group SD. Off the clock he is outside, surfing the breaks he grew up on, climbing mountains, and writing a coming-of-age memoir in the hours around the business. The years he spent traveling the world taught him how to think, and they left him with the mission that still runs the company, to build something that makes a positive impact on his community.

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